New Delhi: Infosys BPO announced a strategic alliance with TV 18 Group on Monday India’s leading full play media conglomerate to launch Source 18. Source 18 will provide a full spectrum of services to Media and Entertainment companies globally.
Source 18 will offer services in enabling content for digital media including digital archiving and met tagging, repurposing content, work flow charting, ideation, reediting, transcoding, quality control as well as media process outsourcing which shall include promo production, traffic management, uplinking, inventory management.
The services would also offer Analytics, Finance and Accounting services, Order Management, Rights Management, HR and other outsourcing services. Source 18 will utilize the services of Tangerine Digital Entertainment, a company specializing in content repurposing and media process outsourcing, for part execution of the contracts.
Talking about the move, TV 18 Group CEO Haresh Chawla said, “Source 18 will be a key part of our strategy to address all aspects of the media value chain. We believe that as a full play entity, process outsourcing and media repurposing & production services are key focus areas for us. “
“With SOURCE 18, we combine the technological, process and management know-how of Infosys BPO with the domain knowledge of the TV18 group and this will be a market making alliance.”
Infosys BPO with its global delivery capabilities, technological know-how and process understanding will provide the initiative the much needed process and technological support while TV 18 would bring in domain knowledge and expertise to the alliance.
Media firms around the world have gone through significant transformation with new forms of media gaining superiority.
“We believe this strategic alliance is a great symbiosis of competencies of two great organizations - Infosys BPO and TV 18. We expect media and entertainment to be a key growth driver for us. This partnership with TV18 is a significant step in that direction as we together cater to the tremendous opportunities in Media & Entertainment industry”, Infosys BPO Limited MD & CEO Amitabh Chaudhry said.
Source 18 offerings have already seen endorsements from the industry. National Geographic Channel International (NGCI), one of the leading and most respected international broadcasters, with an impressive lineup of globally relevant programming, has signed up for repurposing their archived and current content for the mobile platform.
With the global media and entertainment industry growing to almost USD 2 Trillion by 2008 and proliferation of content in multiple formats across media platforms, there is a sizeable business opportunity emerging in the media outsourcing market. Major content owners globally are focusing on creating strong content after-markets and generate revenue through multiple platform delivery.
This will allow broadcasters and content owners significant incremental revenue upside and reduced costs.
(With agency inputs)
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