As much as the 2023 Men’s Cricket World Cup is remembered for Travis Head’s heroics in the knockouts and Virat Kohli’s consistency right through the tournament, for a sports fan, the event will also be remembered for the trophy expedition to space. Even the ardent Indian cricket team fans who are still ruing for a near-miss in the final are still left in awe over the amazing initiative to create the buzz about the quadrennial extravaganza.
Just when the World Cup shenanigans had started waning, a new hashtag started trending on the cricket horizons. “#CricketKaQueendom!” sounds so cool and fits the Women’s Premier League as perfectly as the “yeh toh bus shuruat hai” campaign last year.
Are you wondering whose genius mind generates these novel ideas? Welcome to the world of TCM Platform, a one-stop sports marketing solution platform. From online to offline, digital to in-stadia TCM Platform caters to every aspect that enhances the appeal of a sports event for every stakeholder.
“At TCM Platform, our mission is to provide sports fans with lifetime experiences and memories that will stay with them forever. At the same time, we balance it by showcasing brands in a unique and impactful manner. We believe in the power of sports to create lasting memories and forge meaningful connections between brands and the audience,” says Mr Sukrit Singh, co-founder of TCM Platform.
Mr Singh indeed seems to be practising what he preaches along with a highly skilled team. It reflects in the wide range of properties they have executed in an ever-expanding Indian sports industry.
One of the highlights of TCM Platform’s association with the 2023 Men’s Cricket World Cup was the “It Takes One Day” campaign. The simple tagline – combined with its connection to glorious World Cup moments and heroes in the past editions – became a big hit. Add to it being intertwined along with Navarasas – the basic human emotions – and it encapsulated the truest of meaning of a World Cup for a cricket fan. Besides being associated with the Indian Premier League’s 2022 edition and the International League T20 in the United Arab Emirates, TCM Platform has also left a lasting impression on non-cricket events. The successful execution of the Hockey World Cup 2023 in Odisha where not only the brand was established but also Odisha as a sporting hub was highlighted is a testimony to the platform having established itself as a market-leader in the sports marketing domain.
In an ever-shrinking digital world that seems to be controlled by our fingertips, it’s the ability of the TCM Platform to balance the digital and offline requirements that has made it a unique proposition. “Wealth of experience, passion for sports, and commitment to innovation has been our hallmark,” says Ms Chanda Singh, Chief Executive Officer of TCM Platform. “We are poised to redefine sports marketing in India while keeping fans at the forefront. Whether it’s through large-scale events, digital campaigns, experiential activations, or compelling content creation, we are dedicated to delivering unparalleled experiences that leave a lasting impression.”
The manner in which TCM Platform is excelling on the sporting frontier, they sure know how to walk the talk!
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