- Marketers have many choices for AI writing tools, including Jasper, Copy.ai, Anyword, and Simplified.
- Bloggers & SEO writers can look to Article Forge and AI Writer to help generate website content.
- To polish and refine your AI-generated content, use Upwork to easily connect with experienced AI content creators and AI writers.
Upwork
Upwork can connect you with experienced editors to refine AI-generated content. Whether you’re using AI writing tools to generate blog posts, product descriptions, or newsletters, having an editor to enhance and polish the content before publishing it is crucial. On Upwork, you can easily find and connect with qualified editors experienced in working with AI-generated content. Upwork also makes it easy to hire AI consultants, illustrators, and developers to help you leverage AI for your business. Best for: Any business looking for AI-writing help Pros: For cutting-edge research and tips on generative AI, check out Upwork’s AI Services Hub. Cons: Not many! It’s easy to use and can quickly connect you with editors who have AI-generated content experience Pricing: Upwork is free to join, and you can book AI talent at an hourly rate or for one-off projects. There is ready-to-book talent for every budget.
Jasper
Jasper is a powerful AI content generator. Out of all the AI content generators on the market, Jasper offers a wealth of features for users. Jasper's AI tools go beyond generic content creation, however—you can train Jasper to use your specific brand voice to help create marketing campaigns. Jasper is geared more towards businesses that don't worry much about budget. Still, Jasper's team regularly adds new features, including the Jasper AI Copilot, a new feature aimed at marketers looking to streamline their campaigns. Best for: Marketers, businesses Pros: Offers a lot of features, integrates with Grammarly, has a built-in chatbot and art generator Cons: Many features are not fit for the standard user, expensive compared to other tools Pricing: $49/month for Creator plan; $125/month for Teams plan
Copy.ai
Copy.ai offers many of the same features as Jasper. If Jasper isn't your cup of tea, Copy.ai offers similar features, such as brand voice training, a built-in chatbot, and team features. Copy.ai tends to facilitate a different workflow, focusing more on templates than Jasper, which is more of a sandbox. Copy.ai is also cheaper than Jasper—while both offer paid plans, Copy.ai also has a free plan you can try out before purchasing. Best for: Copywriters, marketers Pros: Affordable plans, offers similar features to Jasper, workflow asks for your input, which leads to higher-quality results Cons: Expensive if you're not a content producer, less freeform Pricing: Free up to 2,000 words/month; $49/month for Pro plan
Writesonic
Writesonic allows you to choose which GPT model to use. While most AI writing tools use GPT to some degree, the specific GPT model is usually not specified. This is where Writesonic differs from other AI writing apps—Writesonic allows you to select between GPT-3.5 and GPT-4 for your content creation, as long as you're on a Business plan. GPT-4 tends to be more accurate and writes more sensible copy, which might not be important if you're using an AI writing tool for drafting but might be a huge draw if you're looking to generate long-form content. As far as features go, Writesonic offers similar tools as other AI content generators, but one standout is a custom AI-powered chatbot generator. Best for: GPT-4 generated content Pros: Allows you to select between GPT models, offers AI chatbot builder, has generous and affordable plans Cons: Focuses too heavily on SEO, doesn't have a huge template library Pricing: Free up to 10,000 GPT-3.5 words/month; $19/month for Business plan
Article Forge
Article Forge can create entire articles with a single click. Article Forge claims its tool can research, plan, and write long-form content (over 1,500 words) with one click. The articles that Article Forge creates are SEO-optimized, as well. You can give Article Forge some keywords, a projected article length, and any additional instructions, and it'll create an article in 60 seconds. Best for: Bloggers Pros: Researches as well as writes full articles, uses deep learning instead of scraping, works quickly Cons: AI will sometimes add unnecessary things into articles, generated articles lack a distinct voice Pricing: $13/month for 25,000 words up to $57/month for 500,000 words
INK
INK can create content that is optimized for SEO. While many AI writing tools offer SEO features, INK's approach is SEO-forward. While INK has an AI text editor and can generate content for you, it can also help you with keyword research and SEO optimization to help get your content ranking on Google. Best for: SEO optimization Pros: Easy to use, offers powerful SEO tools, paraphrases content well Cons: Expensive, can make factual mistakes Pricing: $39/month for the Professional plan; $99/month for Enterprise plan
Anyword
Anyword gives you more control. While Anyword doesn't offer the same breadth of features as some of the other AI writing tools on this list, it does let you keep a high degree of control when you use the features it has. One of Anyword's main features, the Blog Wizard, will create a blog post outline based on a description and SEO keywords. While you can just let the tool run wild, Anyword allows you to get very granular and add instructions for every section of the outline it generates for you. While this can be a slow process, it gives you more control over the content it creates. Best for: Marketers, writing assistance Pros: Allows for a high degree of control, tracking metrics appear to be accurate, includes a chatbot to help provide ideas Cons: Granularity can slow the process down, expensive compared to other similarly-priced options with more features Pricing: $49/month for Starter plan
Sudowrite
Sudowrite is one of the few AI fiction writing tools. While Sudowrite has features that will write works of fiction for you, it also has a few assistive tools like Describe and Brainstorm that can help elevate your fiction writing. If you highlight a word or phrase and click Describe, Sudowrite will offer you some sensory words or metaphors that help describe (hence the name) your writing better. Brainstorm will generate potential dialogue, characters, plot points, places, or other details about your world based on descriptions and keywords that you give it. However, like any AI generator, it's prone to hallucinations (the term for when an AI makes something up), and the results may be nonsensical. Best for: Fiction writing Pros: Easy to use, aimed at fiction writing, affordable plans Cons: Controversial in the fiction writing community, can be nonsensical at times Pricing: $19/month for Hobby & Student plan (up to 30,000 AI words/month)
Writer
Writer is a good option if you are avoiding GPT. If you're avoiding OpenAI's GPT due to recent backlash, you may be wondering if there are AI tools that don't use GPT. Writer uses its own Palmyra family of LLMs (large language models), which includes the ability to "inspect code, data, and model weights.". It offers similar features to many other AI writing tools, from generating text to checking for legal and brand compliance in your copy. Best for: Non-GPT content Pros: A capable editor that checks for compliance, not based on GPT, affordable plans Cons: Requires a bit more setup, the chatbot is less powerful than GPT-powered bots Pricing: $18/user/month for Team plan
Rytr
Rytr is a great way to explore AI tools on a budget. Many AI tools are aimed at professionals or businesses that have big budgets. If you're a hobbyist, Rytr is a good budget option for dipping your toes into the AI content generation world. All of Rytr's plans offer a basic GPT-powered AI generator, and the free plan has a built-in plagiarism checker and access to several writing tones. If you bump up to the cheapest paid plan at $9 a month, you can also create custom use cases. However, Rytr's most expensive (and most feature-rich) plan doesn't offer as many features as some other AI writing tools, so if you find yourself growing out of Rytr, you may want to consider upgrading to a tool with more features. Best for: Budget Pros: Very generous free plan, cheap premium tier, includes a basic AI generator with each plan Cons: Very basic compared to other tools, isn't great with long-form content Pricing: Free up to 10,000 characters/month; $9/month for Saver plan (100,000 characters/month)
Frase
Use Frase if you're looking to improve your SEO. Frase combines AI content generation and SEO optimization into one handy tool. Frase's built-in AI writer can generate copy, including proposals, FAQ sections, introductions, and more. And if you're a blogger or looking to improve SEO on your website, Frase has SERP analysis and competitor evaluation tools that can generate outlines for blog posts or marketing projects. However, if you're not interested in the SEO tools, Frase might be more than you're looking for. Best for: SEO Optimization Pros: Offers 5-day trial for $1, creates outlines based on SERP results, writes SEO-optimized copy Cons: Might be too SEO-focused for every writer, expensive for a hobbyist user Pricing: $14.99/month for Solo plan (4 articles/month); additional $35/month for Unlimited Pro Add-On
AI Writer
AI Writer is made for long-form content writers. AI Writer can generate full-length articles based on recommended keywords or your chosen list of keywords. Beyond writing articles, AI Writer lists its citations so you can fact-check what was written and include the citations with your article for added credibility. Another bonus is that AI Writer's generated text can be directly published to WordPress, which may help cut some steps from your workflow. Best for: Bloggers Pros: Generates full-length articles, provides citations, content is SEO friendly Cons: Generated content may require extensive editing, expensive for a team plan Pricing: $19/month for Basic plan; $49/month for Standard plan for up to three users
Simplified
Simplified offers a wide variety of tools. For those looking for writing tools, Simplified has an AI writer that boasts over 50 templates to choose from, from emails to product descriptions to social media posts and more. Their AI writer has a built-in plagiarism checker as well. Simplified also offers several other AI tools, including graphic design and video editing tools. However, this may be extraneous if you only want an AI writing generator. Best for: Marketers, social media managers Pros: Has a lot of templates to pick from, offers a suite of tools, has a rewriting tool that helps refresh pre-written copy Cons: Limits team size to 5 for each plan, plans are not all-inclusive so you must pay for every feature you want Pricing: Free up to 2,000 words/month; sliding scale Pro plan that starts at $12/month
Writerly
Writerly has a wealth of features. While Writerly has many features aimed at marketers and e-commerce teams, it also has an AI writing tool with several templates and a few core personas you can choose from. Writerly, like many other AI writing tools, also offers grammar correction and SEO optimization tools. Best for: Teams Pros: Has a Chrome extension, can integrate with Gmail, offers a large template library Cons: May offer more services than some users need, team plans only allow up to 3 members Pricing: Free up to 10,000 words/month; $4/month for Creator AI Chat plan; $34/month for Team AI Studio plan
Copymatic
Copymatic has support for over 20 languages. Besides English, Copymatic can write in Spanish, French, German, Hindi, and many others. As for features, it offers much of the same as other AI writing tools—templates, a chatbot, and a text editor. It also offers text-to-speech functions and an AI image generator. Best for: Non-English writing Pros: Can create short- and long-form content, has a Chrome extension, allows for large team sizes Cons: Revisions aren't free, it doesn't have any stand-out features Pricing: $19/month for a Pro plan; $32/month for a Team plan
ClickUp AI
ClickUp offers an AI assistant to help with your work. ClickUp is a productivity platform aimed at teams. While it's not entirely focused on writing, ClickUp's AI assistant can help write copy for everything from briefs, case studies, landing pages, product descriptions, and more. While ClickUp is a convenient place to keep your work, it may not be the best option if your team isn't looking to switch to a new platform. Best for: Writing assistance Pros: AI assistant helps streamline work, has an extensive template library, can write copy for many use cases Cons: Might have more tools than necessary, may not be convenient if the entire team isn't using it Pricing: Free basic plan; $7/member/month for Unlimited plan
ContentatScale.ai
ContentatScale.ai claims to mimic human writing with a high degree of accuracy. Because ContentatScale.ai has such an advanced AI language model, it comes at a somewhat high price. However, if you've got the budget and you're looking for an AI writing tool that can generate very natural-reading blocks of copy, this tool is a good choice. Best for: Businesses, long-form content Pros: Has WordPress and Shopify integration, can be trained with a specific voice in mind, writes in a way that is indistinguishable from humans Cons: No free trial, expensive Pricing: $250/month for 8 monthly posts, up to $1,500/month for 100 monthly posts
Grammarly
Grammarly checks what you've written for proper grammar. While Grammarly is mostly known for its grammar correction features, its Grammarly Go product uses OpenAI's GPT-4 to generate text, improve existing text, and help you brainstorm ideas for your writing. Grammarly is available as an online app, browser plugin, and downloadable desktop app, making it convenient no matter where you're writing. Grammarly can also offer suggestions to make your writing more clear and concise. Best for: Grammar error detection Pros: Has a plagiarism-checker, helps improve overall writing, flexible usage options Cons: May not provide the best suggestions depending on meaning or style Pricing: Free plan, but offers more features with the $12/month Premium plan or $15/month Business plan
Hemingway Editor
Hemingway can help fix readability issues. While Hemingway doesn't write new content for you, it can help make the content you've already written easier to read. Hemingway will help you identify run-on sentences, highlight words that could be replaced with better choices, and assign readability grades to your writing. It's also available as a web-based app and a standalone desktop application. Best for: Content readability Pros: Free to use, easy to get started with, flexible usage options Cons: Suggestions may not align with your style, the tool has limited scope Pricing: Free
Narrato
Narrato offers collaborative tools for teams. Narrato's AI can help you write content ideas, briefs, emails, blog posts, and more with an expansive template gallery. Like other tools, Narrato can also make outlines and offer SEO optimization. However, one thing Narrato does boast is productivity and collaborative tools for teams, which allows you to assign AI-generated briefs to human writers on your team. If you don't have a team of writers, you can use the Narrato Marketplace to contract an expert content writer to complete your task. Best for: Teams Pros: Content management tools for teams, has a marketplace of writers with quick turnaround, built-in plagiarism checker Cons: Plagiarism checker has a 76,000 monthly word limit, expensive unless you have a team Pricing: $35/month for Pro plan; $76/month for Business plan
WordAI
WordAI doesn't write new content, but rewrites what you already have. Unlike some other tools on this list, WordAI isn't a content generator. However, WordAI can rewrite your content to increase your output and can create up to 1,000 rewrites from one piece of copy. There are editorial controls that allow you to fine-tune how conservative or adventurous the rewrites are as well. Best for: Rewriting content Pros: Designed to avoid duplication, can improve grammar and clarity, can generate a lot of content in a short amount of time Cons: Doesn't write new material, some reviewers see it as a content-spinning tool Pricing: $9/month for Starter plan; $27/month for Power plan
QuillBot
QuillBot can help you rewrite or paraphrase content. QuillBot is a simple, web-based application that offers many AI tools to help you with your writing. While it doesn't generate new content, QuillBot has a tool to help you paraphrase, check grammar, check for plagiarism, summarize your content, and more. Best for: Students Pros: Has many tools including a citation generator, is available on the web as well as a plugin or standalone app Cons: Has word limits even with paid plans, doesn't write new content Pricing: Free for 125 words/month in Paraphraser and 1,2000 words/month in Summarizer; $19.95/month for Premium plan
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