From cinema to social media, if one thing is gaining leverage in the marriage business, it is the concept of a destination wedding in India. From a big fat Indian ceremony in Udaipur to a sweet intimate function with friends and family in the hills, market trend suggests that youth prefer destination weddings instead of tying the knot in a traditional manner in their hometown.
With the boom in destination weddings, the number of planners has also gone up. However, this unique take of having a ceremony away from home is not easy to plan. It requires several decisions from the organisers based on logistics, safety, budget and grandeur. The destination wedding has changed the rules for the wedding planners too.
Here are a few challenges that arise while planning a destination wedding and how to tackle them:
Logistical Complications
As per wedding planners, most clients of a destination wedding are NRIs who live in different countries in a specific time zone. Here, coordinating every detail virtually can become difficult for wedding planners. After understanding the client’s desires, planners must gather strong local expertise and stay in touch with taxi drivers and hotel owners to ensure proper logistics during the function.
Budget Constraints
While destination weddings can be an expensive affair, the thought that only the ultra-rich can afford them is limiting. Wedding planners should propose curated value-based packages across destinations to help increase their business and attract more clients. Personalised additions based on the client’s needs can go a long way in making any ceremony memorable.
Environmental Aspect
Destination weddings can cause an increased carbon footprint when we consider the travel cost of guests and other elements. These can be reduced by choosing a destination closer to the original location of guests. Moreover, environment-friendly alternatives such as avoiding one-time crockery and using plants as return gifts must be considered.
Licensing and Laws
Planning a ceremony at a destination also requires obtaining permission and licenses. Laws to hold functions at every location may vary. Here, collaborating with local and legal experts can help get the permissions to avoid any last-minute confusion.
Technology As Key
With the advancement of technology, all gaps can be bridged with the right use of the internet. Wedding planners and couples can make use of online consultations and video meetings to curate every aspect of the wedding. Planners can also make use of social media and digital marketing to help attract prospective clients.
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