Did you know that the global sneaker market is valued currently at $131.1billion with versatile options that range from athleisure and performance based brands like New Balance and Hoka to hype and luxury brands such as Air Jordans and Dior and yet surprisingly, a large portion of the population still isn’t sure of how to pick that perfect shoe for themselves!
Here is a simple guide by Sahil Nandal, co-founder, Free Society that you must read before you go and splurge on your next pair of sneakers:
- Comfort or LifestyleDeciding the reason behind your purchase is an easy step one! If it’s for fitness training or you’re an avid runner, then brands such as New Balance or Hoka are your best bet. These brands focus on technology for ankle and sole support giving you long lasting durability and comfort.Now if you’re looking to accentuate your wardrobe then your quick ticket to the streetwear craze is flaunting a new pair of Jordans or the classic Yeezy’s 350s.Choosing activity doesn’t mean you must ignore style, not with the present variety of styles athleisure shoes in 2023.
“I categorise shoes by style, comfort and history. If I love a certain silhouette’s look, feel and style, I buy it immediately. For me, it is the Jordan 3 and the New Balance 2002R, they’re my all-time favourite, simple yet stylish, great fit as well” comments Nandal.
Interestingly for the Free Society founder, history also holds a place in decision making – “Sneakers which define the current sneaker craze, or which started the frenzy back in the day, like Jordan 1s have a special place in my heart. These sneakers also work as great investment tools as they carry with them the weight or history and great storytelling”
Move aside Wall Street, Gen-Z has found an ingenious alternative to old school stocks!
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