The beauty industry has come a long way in promoting inclusivity, with many brands now prioritizing products that cater to a diverse range of skin tones and types. Creating skincare solutions that celebrate diversity while delivering luxurious, effective results for all is the need of the hour. Beauty should be accessible to everyone and should address the unique needs of various skin types and tones.
Riddham Bahri and David Pritchett, co-founders, Viah Beauty, emphasize that inclusivity is the cornerstone of their brand. “Inclusivity isn’t just a trend; it’s the foundation of our brand philosophy,” they explain. Every individual’s skin is unique, which is why they prioritize formulations that cater to a broad spectrum of skin concerns and complexions. “From nourishing serums to hydrating creams, each product is designed to work in harmony with diverse skin needs,” they add.
The brand uses ingredients such as Australian Lime Caviar and African Baobab. These ingredients ensure their products are not only luxurious but effective for all skin types. “Our goal is to promote beauty that is universally accessible, empowering people from all walks of life to embrace their natural glow. We celebrate diversity, and we believe that everyone deserves to feel radiant, confident, and beautiful in their own skin,” Bahri and Pritchett affirm.
Similarly, Elizabeth Issac, founder, Gunaam Beauty is dedicated to creating skincare that nourishes and balances all skin types. “We believe that regardless of skin type, every skin needs hydration, healing, and gentle exfoliation to maintain balance and radiance,” says Issac. Her brand focuses on nourishing the skin barrier with ingredients that provide hydration and soothing benefits for all complexions.
“We focus on creating multifunctional products that deliver a range of benefits without overwhelming the skin,” explains Issac. The brand blends modern skincare actives with Indian ingredients rooted in Ayurveda, ensuring their formulas are both effective and gentle.
“Every formula has undergone clinical testing to ensure it’s suitable for all skin types, giving our customers the confidence that they are using products that are both effective and gentle,” concludes Issac.
In a world where the beauty landscape is continually evolving, brands are setting new standards for inclusivity. Through their commitment to creating products that cater to a diverse range of skin tones and types, they are ensuring that beauty truly is for everyone. Whether it’s through luxury ingredients or Ayurvedic traditions, we need to encourage the belief that everyone deserves to feel radiant in their own skin.
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